How To Start a Business With Confidence

How do you start a business with confidence? You get certain.

You get certain about as many things as possible. As certain as you can about who is going to by your product and why they are going to buy it. Get certain about what you are going to and what order you are going to everything in.

If you just don’t even know where to start and you just want someone to give you a step by step plan – you are in exactly the right place.


Uncertainty can be paralyzing. So much so I dedicated an entire blog post to it not too long ago. It’s something all business owners deal with, new and old.

However, when it comes to starting your business there are three main focuses of this uncertainty – which is what we are going to tackle today.

  • I don’t even know where to begin
  • I know what I need to do, but I’m just not sure what to do first and,
  • I’m not 100% certain people are going to buy from me (ie the big one)


If you’ve read our ‘How To Overcome Fear and Start Your Business’ post you know that a big part of overcoming fear and gaining confidence, is having a clear plan to follow.

So, download your Starting With Confidence Plan and let’s get going with step one.


Part One: The Groundwork

Step One: Be 1000% Sure Of Your Passion 

If you don’t love what you do, then you are going to burn out pretty quickly. Pure and simple.

If you aren’t totally sure that you love what you are doing, that’s OK. Very few of us have the luck to be born knowing what we want to do. If you are still feeling a little uncertain, here are a few things to do before you launch that business.

Do These Six Exercises To Find Your Passion

Set Up a Test Run Blog


Step Two: Be 1000% Sure Of Your Purpose

If you haven’t listened to Simon Sinek’s TED talk, I totally recommend it.

They key takeaway is that people don’t buy ‘what’ you do, they buy ‘why’ you do it. There are various elements as to why this works, but think about it for a moment from a storytelling point of view.

People buy with their hearts. People don’t buy only what they need and they don’t only buy the most logical choice or the cheapest option.

Just look at the high fashion industry. In the cold light of day, there are very few legitimate reasons why someone should buy a sweater with Ralph Lauren stamped on it, over a similar looking sweater from the high street. It’s all about feeling.

If your core and only purpose is that you want to make money, that’s the message that is going to be communicated to your audience. You know what? There are very few people out there who care whether you make money or not, sadly.

Whatever it is that you are communicating, you need to make sure it’s consistent.  So get certain on ‘why’ it is what you do.

Step Three: Who Are You Helping?

This is all about finding that idea audience. Who is it that you want to help with you product?

How To Find Your Ideal Audience 

Step Four: Find Your Niche

How To Find Your Niche

Part Two: The Product

Step Five: Validate Your Product

Step Six: Create a Signature Line For Launch


How To Validate Your Product

The Idea Distillery

PART THREE: The Launch

Optional Step: Start a Side Hustle

Step Seven: Set Up a Landing Page

Step Eight: Generate Buzz

Social Media

Traditional PR


Your Email List

Step Nine: Set Up a Website

Step Ten: Launch